Another hit-and-run-point: it'd make for a clearer comparison if you were consistent in the percentages reported - so the base is 62% of people choosing the $300 now option, and the changed 'mere token' scenario has 48% of people choosing the $300 now option.
That's only 14% of people changing their minds - it looks like it could well be significant, but it's clearly not as universal/strong a phenomenon as some others. Including the base effect of dramatic discount rates of which the 'mere token' effect is a modulation.
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timeasmymeasure
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Date: 2009-02-04 11:50 am (UTC)That's only 14% of people changing their minds - it looks like it could well be significant, but it's clearly not as universal/strong a phenomenon as some others. Including the base effect of dramatic discount rates of which the 'mere token' effect is a modulation.